![]() Remember, Google is trying to identify the pages that will make searchers the happiest, so if your searchers are happy with your page, Google will be, too. People are a lot less patient with their mobile experience than they are on desktop, so if it comes down to UX vs GBX (Google bot experience), optimize your UX first. In general, more text makes the search engines happy, but you have to remember, your searchers are searching for you on mobile, so your target audience is looking for quick, relevant information. At a minimum, those pages should have at least 300-500 words of text relating to the keyword. Once you know which keywords and phrases you want to rank for, you’ll want to identify which pages you want to rank for those keywords. ” The responses will be incredibly insightful. The easiest way to get a feel for how people would look for your business is to just ask them, “What would you type in if you were looking for. Online keyword research tools like the AdWords Keyword Planner or Moz’s Keyword Explorer can be helpful here, but remember, these tools aren’t designed around mobile-specific queries. To determine which keywords you want to optimize for, you’ll need to do a little research. So, if you want to show up for mobile searches, you typically want to optimize for shorter keywords or phrases and design your site to provide an optimal mobile experience. People search differently on mobile than they do on desktop. Not only are they looking for something they can immediately act on, but they also avoid lengthy searches-let’s face it, phones can be a pain to type on! Instead, let’s take a look at how you can optimize for local search for both organic and paid search: Organic Search As a result, desktop local searches have a delayed search intent. Given the size and weight of desktop computers (and even laptops), most desktop searches happen at home or at work. When it comes to local search, your mobile audience is often very different from your desktop audience. ![]() The days of desktop local search optimization are ending. If you want your business to rank effectively for local searches, it’s time to focus your efforts on mobile. Most recently, Google introduced Promoted Pins at their 2016 Summit, to give advertisers a greater ability to capitalize on the potential of local mobile searches. ![]() In light of this shift, Google made mobile-friendliness a key ranking factor for mobile search. Then, about a year ago, Google revealed that mobile searches finally outnumbered desktop searches. Two years ago, Google released the “ Pigeon Update,” which profoundly affected how local search results are calculated. Local search has changed a lot over the past few years. ![]()
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